UX design is a continuous process of learning about users, adapting to their motivations and behaviours, and developing a product perfectly suited for them. We’ll start by performing a user analysis and profiling to get to know your customers better. Then we move on to creating the concept and visual design, information architecture, and wireframes. We build prototypes and test them on different devices and end users. When you understand how visitors think, you’ll be able to fashion a user journey custom-made for every visitor. Knowing what visitors are interested in ensures you’re in a better position to appeal to their impulses, guiding them through the decision making process, into the final stage where you want them to perform a call to action.
At Pavilion Web, we are intent on helping businesses in Brighton understand their users better and use that knowledge to optimise the site with the view to maximising revenue and improving user experience.